Vision
To become a Smart Laundry Platform powered by technology — elevating efficiency and improving everyday experiences.
TECHNOLOGY-DRIVEN SERVICE PLATFORM
We don't just make things cleaner. URBANWAY is a Technology-driven Automated Service Platform, powered by innovation to set a new standard for service businesses.
| About Us
URBANWAY is the market leader in automated laundry services under the Trendy Wash brand. We leverage IoT, AI, and Data Analytics to elevate the customer experience, drive operational efficiency, and deliver sustainable growth.

Vision & Mission
To become a Smart Laundry Platform powered by technology — elevating efficiency and improving everyday experiences.
TRENDY CORE VALUES
Always evolving / Innovation
Ownership / Rapid Responsibility
Work systematically
Positive attitude with a service mind
Committed and focused
Work as one team
Growth journey
URBANWAY's growth journey — from our founding, to market leadership, and preparation for our 2027 IPO.
2009
Company founded
Built on expertise in high-speed wireless internet (WiFi)
2012
Entered self-service laundry
Expanded the business into the self-service laundry market
2017
Invented Trendy Wash
Innovated the Trendy Wash system, enabling washer-dryer control through the mobile application
2021
Franchise Expansion
Expanded the business through the franchise model
2025
URBANWAY PLATFORM
Technology Infrastructure for Automated Service Ecosystems — a unified technology platform that connects automated-service operations end-to-end with IoT data and AI to support scalable growth
