URBANWAY

TECHNOLOGY-DRIVEN SERVICE PLATFORM

URBANWAY

Technology that transforms the laundry experience into a superior service.

We don't just make things cleaner. URBANWAY is a Technology-driven Automated Service Platform, powered by innovation to set a new standard for service businesses.

| About Us

Thailand's leading automated laundry service platform

URBANWAY is the market leader in automated laundry services under the Trendy Wash brand. We leverage IoT, AI, and Data Analytics to elevate the customer experience, drive operational efficiency, and deliver sustainable growth.

URBANWAY executive team

Vision & Mission

Vision & Mission

Vision

To become a Smart Laundry Platform powered by technology — elevating efficiency and improving everyday experiences.

Smart TechnologyInnovation & EfficiencySustainability & Growth

Mission

  • Build modern, easy-to-use technology
  • Deliver fast and efficient service systems
  • Continuously raise service standards
  • Sustainably support franchise operators
  • Grow the corporate platform for the long term

TRENDY CORE VALUES

Our Core Values

T

Trend

Always evolving / Innovation

  • Learn something new every day
  • Embrace technology and AI
  • Dare to think, dare to improve
R

Responsibility

Ownership / Rapid Responsibility

  • Own your work and your team's work
  • Respond quickly
  • Solve problems proactively
E

Efficient

Work systematically

  • Follow standard processes and SOPs
  • Reduce mistakes
  • Use resources wisely
N

Nice

Positive attitude with a service mind

  • Service Mind
  • Communicate well
  • Collaborate well with others
D

Determine

Committed and focused

  • Never give up easily
  • Focus on the goal
  • See the work through
Y

Your Team

Work as one team

  • Support one another
  • Put company goals above personal wins
  • Teamwork makes the dream work

Growth journey

Key milestones toward our future

URBANWAY's growth journey — from our founding, to market leadership, and preparation for our 2027 IPO.

2009

Company founded

Built on expertise in high-speed wireless internet (WiFi)

2012

Entered self-service laundry

Expanded the business into the self-service laundry market

2017

Invented Trendy Wash

Innovated the Trendy Wash system, enabling washer-dryer control through the mobile application

2021

Franchise Expansion

Expanded the business through the franchise model

2025

URBANWAY PLATFORM

Technology Infrastructure for Automated Service Ecosystems — a unified technology platform that connects automated-service operations end-to-end with IoT data and AI to support scalable growth

Urbanway awards and achievements
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